PR Publishing Guidelines | FractalMax Agency

Press Release Publishing Guidelines

Laurence Zimmermann EI, FractalMax reserves the right to refuse the publication of any press release that does not comply with the following publishing guidelines.

If a press release is refused, Laurence Zimmermann EI, FractalMax, will issue a full refund.

If you have any doubts or questions, please get in touch with us at info@fractalmax.agency

Editorial Requirements

Language

All press releases (whether Premium or Starter) submitted for distribution must be written in English.
Submissions in any other language or those that do not meet the required standard of English will be rejected.

Headlines
The headline must clearly present a news angle and attribute the source of the press release.

Poor headlines lacking relevance, clarity, or attribution will be considered inadequate.

Advertisement or SPAM
Press releases must not appear as advertisements or SPAM.

Here are a few examples of prohibited words or phrases include:

“Act Now!”
“FREE”
“Make Money”
“Don’t Miss This Opportunity!”
“Sale!”
“Limited Time Offer!”
“Guaranteed Results!”

Etc.

Writing Quality
The press release must be professionally written, clear, and well-structured—no poor writing quality.

Submissions written in formats such as advertisements, op-eds, articles, listicles, blogs, or feature pieces will be rejected.

Press releases written in first or second-person narratives or containing non-objective narratives will not be approved.

Keyword Spamming
Adding excessive keywords or phrases in the headline or body of the press release will be considered keyword spamming and will lead to rejection.

Poor Newsworthiness
Submissions lacking sufficient news value cannot be distributed. Press releases must provide genuine news value.

Lack of Credible Contact Information
All press releases must include complete and credible contact information. Submissions with incomplete or unverifiable contact details will not be published.

Affiliate Links
Affiliate links are strictly prohibited in any press release submitted to Laurence Zimmermann, FractalMax.

Picture and video Copyright
Submitters must ensure they have the legal right to use any images or videos included in their press release. Proper credit must be provided where necessary. Submitters are solely responsible for ensuring they have all necessary rights and permissions for the content they submit, including text, images, and media.

Prohibited Content
The following content types are strictly prohibited and will result in rejection:

Personal Opinions

Content intended to harm, defame, or exact revenge against an individual or group.

Blog Posts

General interest content pieces, “open letters,” or similar content without proper attribution or significant news value.

Investment Opportunities

Content related to financial services or investment opportunities.

IMPORTANT: Refer to the Additional Restrictions for Financial Services Companies section for more details.

Harmful or Defamatory Content

Content that promotes or incites hatred, bigotry, racism, discrimination, or gratuitous violence is strictly prohibited. This includes any material that seeks to harm the reputation, dignity, or safety of individuals, groups, or organizations.

Submissions that are designed to defame, degrade, shame, harass, or victimize others—whether through false statements, malicious intent, or inflammatory language—will not be accepted.

Sexually Explicit Content

References or links to explicit sexual material, profane language, or any illegal content.

Comparisons

The unauthorized use of another company’s or entity’s name, brand, or product for comparison purposes is prohibited. Submissions that make comparisons without proper consent or attribution or that could mislead readers about affiliations or endorsements will not be accepted.

Opinions / Advice

Content offering investment advice or personal opinions, including guarantees of profit, revenue, or passive income, is not allowed. Submissions making financial predictions, claims of financial advantage, or assurances of success in investment opportunities will be rejected.

Expected Purpose of Release

Press releases must clearly convey an announcement (or a message) from an identifiable entity.
The source and purpose must be identified in the first paragraph.

Medical or Health Content

Content promoting unreviewed, unregulated, or unsubstantiated health products, such as supplements, medicines, surgical treatments, or pharmaceuticals, is prohibited.
This includes any claims regarding the prevention or cure of COVID-19 or other medical conditions, as well as dietary supplements, weight-loss products, or similar unverified treatments.

Piggybacking

The unauthorized use of another issuer's name, brand, or ticker symbol for personal or financial gain is strictly prohibited.

Get Rich Schemes

Content promoting network marketing, MLM schemes, or "get-rich-quick" programs.

Self-Promotion

Content created solely to enhance an individual’s personal profile, without offering news value or relevance to a wider audience.

Celebrity Mentions

The use of a celebrity's name, image, or likeness without proper authorization is prohibited.
Submissions must include documented consent from a verifiable source, such as the celebrity's legal representative, estate, or management team.

Inappropriate Associations

Content that falsely implies affiliations, endorsements, or associations with government entities or official organizations is strictly prohibited.

Unsubstantiated Claims

Unreviewed, unregulated, and unsupported claims regarding medicines, surgical treatments, or devices that purport to prevent or cure COVID-19 or similar conditions are strictly prohibited.

Press Release Promotion

Submissions designed to promote press release distribution services.

Unapproved Home Testing Kits

Submissions promoting medical testing kits that lack proper regulatory approval or clearance are not permitted. All testing kits mentioned must comply with established health and safety regulations.

Fraudulent Submissions Clause
Press releases found to contain fraudulent, misleading, or unlawful content will be immediately rejected. In cases of suspected fraud, Laurence Zimmermann, FractalMax, reserves the right to report the matter to relevant authorities and pursue further actions.

Disclaimer on Refunds and Edits

Refunds
Full refunds will be provided for press releases that are rejected due to non-compliance with our publishing guidelines. Rejections may occur for reasons such as prohibited content, poor writing quality, or failure to meet editorial standards.
However, once a press release is approved for publication, it is considered final and non-refundable. Refunds will not be issued for:

Dissatisfaction with the published result.
Changes in your needs or plans after approval.
Errors or omissions in the content submitted by the client.

We encourage clients to carefully review their submissions before sending them for approval.

Editing Policy
After a press release is approved for publication, no further changes, edits, or modifications will be allowed.

Clients are responsible for:

Verifying the accuracy of all details, including contact information, prior to submission.
Ensuring compliance with our guidelines to avoid delays or rejection.

If any errors are identified before approval, clients must notify us promptly to correct the issue. Once the press release moves to the distribution stage, changes cannot be accommodated.

Additional Restrictions for Financial Services Companies
We can't accept financial/trading content on Premium releases. This includes the following but is not limited to.

Wealth Management Services
Brokerage Firms
Financial Advisory Services
Forex Trading
Proprietary Trading
CFD Trading
Copy Trading
Market Making
Agency Trading
High-Frequency Trading
Algorithmic Trading Firms
Automated Trading Services
Quantitative Trading Firms
Commodity Traders
Asset Management Firms
Private Equity/Alternative Investments
Hedge Funds/Funds
AI Trading Funds
Equity Traders
Fixed Income Traders
Derivatives Traders

Additional Restrictions for Starter Releases
The following topics are prohibited under the Starter press release package. Some topics may be allowed under the Premium package with additional disclaimers:

Illicit Drugs and Substances: Content promoting or related to illegal drugs, including marijuana/cannabis, unless strictly focused on compliance or regulation.
Tobacco and Alcohol: Submissions related to the promotion or sale of tobacco products, alcoholic beverages, or similar substances are prohibited.
Explosives, Guns, and Weapons: Content concerning explosives, firearms, or other weapons is not permitted.
Dating Services: Submissions promoting dating services or platforms are not allowed.
Adult Content: Includes sexually explicit material, nudity, and content related to sexual services or reproductive topics.
Music or Podcasts with Explicit Labels: Submissions containing music, videos, or podcasts marked with parental advisory or explicit content warnings.
Pseudo-Religious Content: Articles, trinkets, or products associated with pseudo-religious practices (e.g., amulets, charms, bracelets, or magic-related items).
Obscene or Abusive Language: Content with vulgar, obscene, or abusive language is prohibited.
Betting and Gambling: Submissions related to gambling, betting platforms, or associated services.
Weight-Loss and Medical Alternatives: Includes unproven medical alternatives, dietary supplements (e.g., Garcinia Cambogia, Forskolin), and unregulated health products.
Get-Rich-Quick Schemes: Content promoting affiliate links, HopLinks, or materials related to schemes like "get rich quick," FOREX trading, or MLMs.
Malware-Flagged Links: Submissions containing website links flagged as potential malware threats.
Payday Loans and Credit Services: Includes content about payday loans, credit scores, credit reports, or credit ratings.
Bail Bonds Services: Submissions related to bail bond services are prohibited.
Cosmetic Procedures: Includes content promoting body modification, plastic surgery, or similar services.
Erectile Dysfunction and Similar Topics: Includes material promoting erectile dysfunction solutions, breast enhancements, or massage services.
Phone Unlock Content: Submissions involving phone unlocking services or related content are not permitted.
Cryptocurrency Content: Buying, selling, or trading cryptocurrency, coins, or tokens is prohibited. Only blockchain technology-related content is allowed.
Derogatory Statements: Content containing defamatory or derogatory remarks about other companies or individuals is not permitted.

Additional Guidelines for Crypto Content

Listed on CoinMarketCap: All crypto assets, including NFTs, platforms, wallets, and exchanges, must be listed on CoinMarketCap as a Tracked Listing or ICO.
NFT Projects and Collections: CoinMarketCap relies on data partners to verify NFTs. Any NFTs mentioned in press releases must be listed as a tracked listing or verified NFT on at least one of CoinMarketCap’s approved data partner platforms. For more details, visit https://coinmarketcap.com/nft/.
Mining Rigs and Crypto Farms: Press releases promoting mining rigs, cloud miners, crypto farms, or related farming activities are not accepted.
Crypto Scam Recovery Services: Submissions involving recovery services, asset recovery, or scam recovery in the cryptocurrency space are prohibited.
Verified Contact Information: Each press release must include a verifiable contact person along with corresponding contact details for authentication purposes.
Bitcoin Mixers and Tumblers: Content involving bitcoin mixers, cryptocurrency tumblers, or similar services that anonymize transactions will not be accepted.
Copyright Violations: Tokens or NFTs that violate copyright laws, including the unauthorized use of copyrighted or trademarked names or likenesses for personal gain, are strictly prohibited.
Crypto ETFs: Crypto exchange-traded funds (ETFs) mentioned in press releases must have a Tracked Listing on CoinMarketCap and comply with applicable regulations.

Blockchain Content Policy

Authorized Content:

Press releases related to blockchain technology applications in industries such as:
- Supply chain management.
- Environmental sustainability.
- Financial compliance and transparency.
Innovations and advancements in blockchain infrastructure.
Partnerships or collaborations leveraging blockchain technology (excluding cryptocurrency transactions).
Educational content or whitepapers about blockchain technology that comply with copyright and regulatory standards.

Prohibited Content:

Press releases directly promoting the buying, selling, or trading of cryptocurrencies, tokens, or coins.
Content about mining rigs, crypto farms, or cryptocurrency trading platforms.
Mentions of unregulated ICOs, crypto ETFs, or cryptocurrency recovery services.
Use of blockchain technology for illegal or unethical purposes, including anonymization tools like Bitcoin mixers or tumblers.
Content violating copyright or trademark laws related to blockchain-based assets such as NFTs.

All blockchain-related content must focus on the technology’s legitimate applications or advancements, and submissions must comply with applicable laws and ethical standards. Content that does not meet these criteria will be rejected.

Additional Law Firms Guidelines
Class-Actions and Client Solicitation: Press releases specifically aimed at soliciting clients or interest in class-action lawsuits or litigation are not permitted.

Case Announcements: We can publish press releases announcing that a lawsuit or case has been filed, provided the intent is solely to inform the public. Proof of the case’s status, such as a verifiable case number, must be included for validation.

Corporate Updates: Press releases focused on corporate updates from law firms are accepted. Examples include announcing a new office, the appointment of a new lawyer, or the receipt of an award. Any sections soliciting clients for a case must be removed before publication.

Industries and Content Not Accepted or Prohibited for Targeted Digital PR Campaigns

Illicit Drugs and Substances: Includes content related to illegal drugs, marijuana/cannabis (unless focused on compliance or regulation).
Tobacco and Alcohol: Promotion or sale of tobacco products and alcoholic beverages.
Explosives, Guns, and Weapons: Content related to explosives, firearms, or other weapons.
Gambling and Betting: Includes lotteries, casinos, online betting platforms, or related services.
Payday Loans and Credit Services: Includes payday loans, credit scores, credit reports, or credit ratings.
Cryptocurrency and Blockchain: Content promoting the buying, selling, or trading of cryptocurrencies, coins, or tokens. Only blockchain technology-related content is allowed.
Cosmetic Procedures: Includes body modification, plastic surgery, and similar services.
Weight-Loss Products and Medical Alternatives: Includes unregulated supplements, unproven medical alternatives, or weight-loss products.
Sexual Content: Includes explicit sexual material, adult services, and reproductive topics.
Network Marketing and Get-Rich-Quick Schemes: Includes MLMs, pyramid schemes, or "make money fast" programs.
Defamatory or Harmful Content: Content that promotes hatred, discrimination, gratuitous violence, or defamatory remarks.
Fraudulent or Misleading Content: Includes false claims, impersonation, or misleading statements.
Pseudo-Religious Content: Includes content related to amulets, charms, or pseudo-religious practices.
Unapproved Medical and Health Content: Content promoting unregulated health products or unverified treatments, including claims related to curing diseases.
Celebrity Mentions Without Authorization: Content using a celebrity's name, image, or likeness without documented consent.
Illegal Activities: Includes content promoting illegal or unethical practices.
Adult and Explicit Music or Media: Includes music, videos, or podcasts marked with explicit content warnings.
Bail Bonds Services: Content related to bail bond services.
Phone Unlocking Services: Content related to phone unlocking or similar services.
Misleading or Unsubstantiated Claims: Includes guarantees of success or unverified claims about performance, health, or financial outcomes.
Political and Controversial Content: Content that promotes political agendas, campaigns, or parties, especially if inflammatory or biased. Content related to conspiracy theories or unverified claims about political figures or movements.
Hate Speech or Extremist Content: Content that promotes or incites hatred, terrorism, or extremist ideologies. Content glorifying or justifying violent acts or hate groups.
Unlicensed Financial Services: Includes unlicensed financial advisors, hedge funds, or investment opportunities without proper regulatory compliance. Content related to Ponzi schemes or unauthorized trading platforms.
Unregistered Charity or Fundraising Campaigns: Fundraising or charity campaigns that lack proper registration or verification of legitimacy.
Counterfeit or Replica Products: Content promoting fake or replica goods, including counterfeit luxury items, branded electronics, or pirated software.
Unlicensed Educational Services: Online courses, training, or certification programs that lack accreditation or appropriate licensing.
Cybersecurity and Hacking Services: Content promoting hacking tools, phishing kits, or services designed to breach digital security.
Environmental and Wildlife Exploitation: Content promoting poaching, illegal wildlife trade, or environmentally harmful practices. Content encouraging unsustainable exploitation of natural resources.
Illegal Streaming or Media Sharing Platforms: Content related to platforms facilitating piracy, illegal streaming, or unauthorized sharing of copyrighted material.
Digital Fraud and Scams: Content promoting phishing, identity theft, or scam websites. Content advertising fake reviews or false testimonials.
Weapons Accessories and Survivalist Content: Content promoting weapon modifications, accessories, or survivalist equipment for paramilitary purposes.
Dietary and Lifestyle Fads: Content promoting extreme diets, unregulated detox programs, or fads with unproven health claims.
Controversial or Non-Compliant AI Applications: Content promoting unregulated AI tools or applications with ethical or legal concerns, such as deepfakes or unauthorized surveillance tools.
Unauthorized Use of Corporate Branding: Content that uses corporate names, logos, or trademarks without permission or for misleading purposes.
Inappropriate Content Targeting Minors: Content advertising products or services unsuitable for children, including toys with potential hazards, unregulated online platforms, or explicit media.
Unlicensed Transportation Services: Includes unlicensed ride-sharing, vehicle rental, or logistics services.
Cultural Appropriation: Content promoting products or services that exploit or misappropriate cultural symbols or traditions without context or respect.
Unregulated AI-Generated Content: Content created with AI tools that fail to meet copyright or ethical standards, such as plagiarized or misattributed work.
Energy and Utility Scams: Content promoting fake energy-saving devices, fraudulent utility billing services, or unregulated energy providers.

The above list of restricted industries and content is not exhaustive and may be updated or expanded at the discretion of Laurence Zimmermann, FractalMax, to ensure compliance with ethical standards, legal requirements, and platform policies.

Third-Party References: What You Can and Can’t Do

Third-party references can boost the credibility and engagement of your press release, but it's essential to follow specific rules to avoid legal complications or approval delays. Here's a clear guide of what you can and can’t do.

What You Can Do

Use Public Information: Reference publicly available data, such as industry statistics, general facts, or trends, as long as they don’t involve specific individuals or entities.
Obtain Authorized Mentions: Include quotes or mentions of third parties only with explicit, documented consent. Always secure verifiable proof of authorization.
Highlight Relevant Collaborations: Include third-party organizations or individuals involved in your announcement, provided their participation is essential and properly authorized.
Maintain a Neutral Tone: Mentions of third parties should be factual, neutral, and free of promotional language. For instance, citing a partner company’s role in a joint project is acceptable with appropriate approvals.
Reference Industry Standards: Discuss recognized industry benchmarks or widely accepted standards without naming specific companies.

What You Can’t Do

Name-Dropping Without Approval: Mentioning third-party individuals, companies, or organizations without explicit written consent is prohibited.
Competitor Comparisons: Avoid naming competitors in comparisons unless you have legal clearance. Even with approval, maintain a neutral and respectful tone.
Unauthorized Celebrity Mentions: Referencing a celebrity’s name, likeness, or endorsement requires formal consent from their legal representative or management team.
Piggybacking on Reputation: Refrain from using another entity’s reputation to promote your announcement indirectly. This includes subtle or overt self-promotion tied to a third party.
Unverified Claims: Do not claim partnerships, endorsements, or collaborations without documented confirmation from the other party.
Defamatory or Misleading Content: Avoid any mention involving defamatory, hateful, or unsubstantiated claims about third parties.

Prohibited Examples

Unauthorized Celebrity Mentions: “Our product is as innovative as Celebrity Name’s recent launch.”
Unverified Partnerships: “We are proud to collaborate with Third-Party Company” without documented approval.
Comparisons: “Our app is better than Competitor in every way!”

Important Notes

Authorization Is Non-Negotiable: Every third-party reference requires documentation proving explicit authorization. This guarantees publishers can confidently approve your release.
Legal Responsibility: Following these rules protects your brand, streamlines the publishing process, and ensures your press release is ready to go without delays.

Acknowledgment of Publishing Guidelines
By submitting a press release to Laurence Zimmermann EI, FractalMax, you confirm that you have read and understood the Publishing Guidelines and agree to comply with all outlined requirements.

You certify that:

The submitted content adheres to all editorial standards, including language, writing quality, and format.
The press release does not contain prohibited content as defined in the guidelines.
All included materials, such as text, images, and media, comply with copyright laws and are appropriately credited where required.

Failure to meet these guidelines may result in the rejection of your submission without publication. You accept full responsibility for the content provided and understand that non-compliance may lead to delays or the need for revisions.

The various lists of restricted industries and prohibited content are not exhaustive. Laurence Zimmermann EI, FractalMax reserves the right to evaluate and determine, at its sole discretion, whether to accept or decline any press release submission, even if it does not explicitly align with the restrictions outlined in the provided lists. Each submission is reviewed individually, and acceptance is subject to the company's internal guidelines and standards.

Authorized Types of Businesses and Suggested Topics

To ensure clarity for submitters, the following types of businesses and topics are authorized for press release distribution under our publishing guidelines. All content must adhere to editorial standards and meet our newsworthiness requirements.

Technology:

Tech Startups: Product or service launches, funding rounds and investor updates, milestones achieved (e.g., user growth or partnerships), and participation in industry events or awards.

Software Companies: Launch of new software or SaaS platforms, updates or new features in existing products, case studies or success stories, and strategic partnerships with other companies.

Blockchain Companies: Innovations in blockchain technology, partnerships or collaborations in supply chain or finance, regulatory compliance updates, and blockchain applications beyond cryptocurrency.

CleanTech: Launch of renewable energy solutions, innovations in waste management or recycling, partnerships with environmental organizations, and sustainability achievements or milestones.

IoT (Internet of Things): New IoT devices or applications, security advancements in IoT, partnerships with smart home or industrial tech companies, and insights into IoT trends or research.

Corporate and Professional Services

Consulting Firms: Launch of new service lines, reports or insights into industry trends, thought leadership articles or whitepapers, and expansion to new markets or regions.

Marketing Agencies: Case studies of successful campaigns, new marketing tools or platforms, awards or recognitions received, and industry partnerships or collaborations.

HR and Recruitment Firms: Launch of recruitment platforms or tools, trends in hiring or workforce management, diversity and inclusion initiatives, and expansion of services to new industries.

Accounting and Tax Services: Launch of software for accounting or payroll, industry reports on financial management trends, and certifications or accreditations achieved.

Health and Wellness

Fitness Centers and Apps: Launch of fitness programs or challenges, new app features for tracking or coaching, partnerships with wellness brands, and trends in fitness technology.

Education and Training

Accredited Online Courses: Launch of new certification programs, industry-specific online training initiatives, collaborations with professional associations, and trends in online education adoption.

Corporate Training Firms: Introduction of leadership development programs, trends in employee upskilling, partnerships with major corporations, and launch of virtual or hybrid training platforms.

Sustainability and Environmental

Renewable Energy Companies: Launch of solar, wind, or alternative energy projects, partnerships with governments or communities, advances in renewable energy technology, and reports on sustainability goals achieved.

Eco-Friendly Startups: Introduction of sustainable products, innovations in packaging or waste reduction, collaborations with environmental groups, and public awareness campaigns for green living.

Creative Industries

Publishing and Media: Book launches or new author signings, partnerships with distributors or platforms, industry recognitions or awards, and launch of media outlets or magazines.

Arts and Culture Organizations: Announcements of exhibitions or events, partnerships with international cultural groups, awards or recognitions for contributions to the arts, and reports on community impact or engagement.

E-commerce and Retail

Online Marketplaces: Introduction of new product categories, partnerships with global brands, milestones in user growth or revenue, and trends in e-commerce user behavior.

Consumer Goods Startups: Launch of innovative product lines, partnerships with retailers or distributors, reports on sustainability efforts in production, and success stories from customers or partners.

Fashion Brands: New seasonal collections, collaborations with designers or influencers, sustainability efforts in production, and reports on market trends or consumer preferences.

Transportation and Logistics

Automotive Companies: Launch of electric or hybrid vehicles, innovations in vehicle safety or technology, partnerships with tech companies for autonomous driving, and reports on sustainability efforts.

Sustainable Transportation: Launch of bike-sharing or EV charging networks, partnerships with city governments, trends in sustainable commuting, and innovations in public transportation technology.

Logistics Firms: Adoption of AI or robotics in logistics, expansion to new regions or markets, partnerships with major brands or e-commerce platforms, and case studies on successful operations.

Real Estate

Property Developers: Announcements of new residential or commercial projects, trends in sustainable housing or smart homes, partnerships with architects or city planners, and awards for innovation in real estate.

PropTech Startups: Launch of real estate management apps or tools, innovations in property search or transactions, partnerships with property developers or agencies, and reports on PropTech adoption trends.

Hospitality and Tourism

Hotels and Resorts: Grand openings or renovations, partnerships with travel agencies or brands, launch of loyalty programs, and reports on sustainability efforts.

Travel Agencies and Platforms: Launch of booking platforms or tools, partnerships with airlines or hotels, trends in post-pandemic travel behavior, and reports on traveler preferences.

We may accept additional industries and topics not listed here; please contact us at info@fractalmax.agency to discuss your press release and ensure it aligns with our publishing standards.

If you have questions or require clarification, please contact us at info@fractalmax.agency before submission.

Laurence Zimmermann EI, FractalMax
66 Avenue des Champs-Élysées
75008 PARIS
info@fractalmax.agency
https://fractalmax.agency
Commercial Registration Number 801 407 453 in PARIS, 03 October 2018.
SIRET: 750 902 827 00021
VAT: FR87 750 902 827